Once you found a podcast, prepared for the interview, avoided some key mistakes, and recorded the interview, what now? Just like the process of writing a book, it’s a mistake to think your work is done once the interview is over. Instead, think of the interview as only the beginning of the relationship. If you develop enough relationships, the next time you publish a book, your network will support the release of that book and you will sell more books.

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A good podcast interview will introduce you to a whole new audience with a chance to make some of that audience your own as people get to know, like, and trust you. A bad interview will do the opposite. Here are 7 mistakes to avoid making on a podcast.

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Part 2: How to prepare for a podcast interview

We looked already at how to find podcasts that match your message, and now we turn to the next step which is to prepare for the interview. Here are 5 behind-the-scenes tips to ensure a powerful episode free from distractions.

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When promoting books on podcasts, the first step is to find podcasts that are right for your book. Ideally, you want the category to fit as closely as possible, though it does not have to be an exact match. You need to find shows that your ideal reader would listen to.

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Meet Eric Nevins, founder and host of the Halfway There Podcast. In a four-part series, Eric Nevins will share tactical and practical details on How to be a GREAT Podcast Guest. You’ll learn insights on the secrets of interviewing well on a podcast and so much more. Look for Parts 1-4 being posted throughout the month.

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